{"id":340,"date":"2018-05-12T12:18:54","date_gmt":"2018-05-12T16:18:54","guid":{"rendered":"http:\/\/sandbox.mulanfestival.com\/?page_id=340"},"modified":"2018-05-20T00:51:46","modified_gmt":"2018-05-20T04:51:46","slug":"industry-outlook-2","status":"publish","type":"page","link":"https:\/\/mulanfestival.com\/zh\/industry-outlook-2\/","title":{"rendered":"Industry Outlook | \u884c\u4e1a\u5c55\u671b"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title size=&#8221;22&#8243; font_family=&#8221;none&#8221;]INDUSTRY OUTLOOKS | \u884c\u4e1a\u5c55\u671b[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1526141751559{margin-bottom: 0px !important;}&#8221;]China will soon become the world\u2019s top film market and has accumulated an enormous amount of data collected from moviegoers. There are fresh opportunities for filmmakers, production companies, distributors and exhibitors, both Chinese and non-Chinese. <strong>The Mulan International Film Festival strives to curate Chinese-language film exhibitions to an international audience and industry leaders, and to build the biggest marketplace for Chinese-language films in North America.<\/strong> We aim at creating long-lasting bridges for filmmakers and companies from Canada, China and other countries, enhancing the general public\u2019s intercultural competencies and fostering the building of relationships and mixing of ideas with a global perspective.<\/p>\n<p>\u4e2d\u56fd\u5c06\u5f88\u5feb\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u7535\u5f71\u7968\u4ed3\uff0c\u5e76\u5df2\u7ecf\u79ef\u7d2f\u4e86\u5927\u91cf\u7684\u89c2\u4f17\u6570\u636e\u3002\u5bf9\u4e8e\u6765\u81ea\u4e2d\u56fd\u548c\u5176\u4ed6\u56fd\u5bb6\u7684\u7535\u5f71\u4eba\u3001\u5236\u4f5c\u516c\u53f8\u3001\u53d1\u884c\u516c\u53f8\u548c\u9662\u7ebf\u800c\u8a00\uff0c\u8fd9\u90fd\u610f\u5473\u7740\u65b0\u673a\u9047\u3002\u6728\u5170\u56fd\u9645\u7535\u5f71\u8282\u529b\u56fe\u5411\u56fd\u9645\u5316\u7684\u89c2\u4f17\u548c\u7535\u5f71\u5de5\u4e1a\u5c55\u793a\u534e\u8bed\u7535\u5f71\u7684\u7cbe\u5f69\uff0c\u5efa\u7acb\u8d77\u5317\u7f8e\u6700\u5927\u7684\u534e\u8bed\u7535\u5f71\u4ea4\u6613\u5e02\u573a\uff0c\u4e3a\u4e2d\u56fd\u3001\u52a0\u62ff\u5927\u548c\u5176\u4ed6\u56fd\u5bb6\u7684\u7535\u5f71\u4eba\u548c\u516c\u53f8\u521b\u9020\u957f\u671f\u7684\u6c9f\u901a\u6865\u6881\uff0c\u589e\u5f3a\u516c\u4f17\u7684\u8de8\u6587\u5316\u4ea4\u6d41\u80fd\u529b\uff0c\u4fc3\u8fdb\u56fd\u9645\u5316\u89c6\u91ce\u4e4b\u4e0b\u7684\u5173\u7cfb\u5efa\u8bbe\u548c\u601d\u60f3\u4ea4\u878d\u3002[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][mk_fancy_title font_family=&#8221;none&#8221; el_class=&#8221;market-highlight&#8221;]Market Highlight | \u5e02\u573a\u7279\u70b9[\/mk_fancy_title][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_blockquote font_family=&#8221;none&#8221;]In 2017, mainland China\u2019s movie ticket sales reached a record high of CNY55.9 billion<sup>1<\/sup>\u00a0(approximately CA$11.3 billion); 95% of the ticketing were done online.<sup>2<\/sup> \/\u00a02017\u5e74\uff0c\u4e2d\u56fd\u5927\u9646\u603b\u7968\u623f\u5237\u65b0\u7eaa\u5f55\uff0c\u8fbe\u5230559\u4ebf\u5143\u4eba\u6c11\u5e01\uff08\u7ea6113\u4ebf\u52a0\u5e01\uff09\uff1b95%\u7684\u552e\u7968\u4ea4\u6613\u5728\u7f51\u4e0a\u5b8c\u6210\u3002[\/mk_blockquote][mk_blockquote font_family=&#8221;none&#8221;]In the first quarter of 2018, mainland China\u2019s movie ticket sales reached CNY20.2 billion (CA$4.1 billion), up by 39.82% as compared to the first quarter of 2017.<sup>3<\/sup> \/\u00a02018\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4e2d\u56fd\u5927\u9646\u7968\u623f\u8fbe202\u4ebf\u5143\u4eba\u6c11\u5e01\uff08\u7ea641\u4ebf\u52a0\u5e01\uff09\uff0c\u540c\u6bd4\u4e0a\u6da839.82\uff05\u3002[\/mk_blockquote][mk_blockquote font_family=&#8221;none&#8221;]Attendance at North American cinemas has been stagnant for the past 10 years, and fell to a 25-year low in 2017<sup>4<\/sup>; box office totalled US$11.1 billion (CA$14.3 billion), a 2.55% decline from 2016\u2019s record high of US$11.4 billion (CA$14.7 billion).<sup>5<\/sup> \/\u00a0\u5317\u7f8e\u89c2\u5f71\u4eba\u6b21\u5df2\u8fde\u7eed\u5341\u5e74\u4fdd\u6301\u5728\u505c\u6ede\u72b6\u6001\uff0c2017\u5e74\u8fbe25\u5e74\u6765\u6700\u4f4e\u6c34\u5e73\uff1b\u603b\u7968\u623f\u8fbe111\u4ebf\u7f8e\u5143\uff08\u7ea6706\u4ebf\u5143\u4eba\u6c11\u5e01\uff09\uff0c\u76f8\u6bd42016\u521b\u9020\u7684114\u4ebf\u7f8e\u5143\uff08\u7ea6724\u4ebf\u5143\u4eba\u6c11\u5e01\uff09\u8bb0\u5f55\u4e0b\u8dcc2.55%\u3002[\/mk_blockquote][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_blockquote font_family=&#8221;none&#8221;]In 2016, Asians\/Other Ethnicities<sup>6<\/sup> in North America reported the highest annual attendance per capita, and they overrepresented the most of any ethnic group in share of movie tickets purchased (14%) relative to their share of the population (8%).<sup>7<\/sup> \/\u00a02016\u5e74\uff0c\u5317\u7f8e\u7684\u4e9a\u88d4\u548c\u5176\u4ed6\u65cf\u88d4\u4eba\u5747\u89c2\u5f71\u6b21\u6570\u662f\u6240\u6709\u65cf\u88d4\u4e2d\u6700\u9ad8\u7684\uff1b\u76f8\u8f83\u4e8e\u4ed6\u4eec\u5728\u603b\u4eba\u53e3\u4e2d\u6240\u5360\u7684\u767e\u5206\u6bd4\uff088%\uff09\uff0c\u4ed6\u4eec\u5728\u6240\u6709\u8d2d\u7968\u4eba\u7fa4\u4e2d\u6240\u5360\u4efd\u989d\u53ef\u8fbe14%\u3002[\/mk_blockquote][mk_blockquote font_family=&#8221;none&#8221;]The US market for foreign-language films continues to decline from its most recent peak in the 1990s and early 2000s, but American programmers believe the US market for foreign-language TV is expanding led by online streaming companies that produce original contents.<sup>8<\/sup> \/\u00a0\u7f8e\u56fd\u7684\u5916\u8bed\u7247\u5e02\u573a\u81ea20\u4e16\u7eaa\u672b\u548c21\u4e16\u7eaa\u521d\u4ee5\u6765\u6301\u7eed\u7f29\u6c34\uff0c\u7136\u800c\u7f8e\u56fd\u7684\u7b56\u5212\u4eba\u8ba4\u4e3a\uff0c\u5728\u751f\u4ea7\u539f\u521b\u5185\u5bb9\u7684\u5728\u7ebf\u6d41\u5a92\u4f53\u516c\u53f8\u7684\u5e26\u9886\u4e0b\uff0c\u5916\u8bed\u7535\u89c6\u5e02\u573a\u6b63\u5728\u6269\u5927\u3002[\/mk_blockquote][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1526791901273{margin-bottom: 0px !important;}&#8221;]\n<p style=\"font-size: 0.9em;\">1. China Film Bureau;\u00a02. TechCrunch; 3. China Film Bureau; 4. Bloomberg; 5. Motion Picture Association of America;\u00a06. Four ethnic groups: African Americans, Caucasians, Hispanics and Asians\/Other Ethnicities;\u00a07. Motion Picture Association of America; 8. The Screen Daily<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][mk_fancy_title size=&#8221;22&#8243; font_family=&#8221;none&#8221;]INDUSTRY OUTLOOKS | \u884c\u4e1a\u5c55\u671b[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1526141751559{margin-bottom: 0px !important;}&#8221;]China will soon become the world\u2019s top film market and has accumulated an enormous amount of data collected from moviegoers. There are fresh opportunities for filmmakers, production companies, distributors and exhibitors, both Chinese and non-Chinese. The Mulan International Film Festival strives to curate Chinese-language film [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-340","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"zh","enabled_languages":["en","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/pages\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":0,"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/pages\/340\/revisions"}],"wp:attachment":[{"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mulanfestival.com\/zh\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}