Festival 2026: Official Merchandise
Perhaps most things in this world are, in their own way, willful illusions.
This year, the Mulan Film Festival has found itself embracing an unprecedented obsession of its own. For the first time since our founding, we are creating and selling official festival merchandise.
It is an entirely new venture for us. Through these objects, we hope to transform the vitality and reflections of Chinese-language filmmakers across the globe into something you can keep close.
Our official merchandise is currently available at special pre-sale prices. Regular prices will take effect once the festival begins. We warmly invite everyone to shop now and enjoy the early-bird savings.
Tote Bag β A Willful Illusion
We have woven this deeply personal yet powerful narrative into a washed-denim tote bag. Denim is rugged and resilient, yet somehow nonchalant.
Printed on both sides is this year’s key visual, inspired by the luminous neon works of Tracey Emin. Against the deep indigo fabric, the design glows softly, like a whisper in the dark, or a bolt of lightning piercing through grand narratives.
Transparent Acrylic Cards β Flower and a Lone Chair
It is destruction and rebirth in the act of creation. It is the absurdity that refuses to fade from the mind.
Made of acrylic and presented as a set of two, these transparent cards create a visual dialogue of light and imagery, layer upon layer.
The first features a solitary director’s chair, surrounded by an expanse of transparency. The scene it frames might resemble a moment waiting to be captured, or a truth yet to be unveiled. Whatever you choose to freeze in frame is entirely up to you.
The second card features a flare of brilliant orange-red light, like a silent explosion, blooming even as it fades.
Each card tells a story of its own. Yet when the two are layered together, the once-still director’s chair breaks beyond the frame, venturing alone into a truth in full bloom.
Keychain Charms β “Explosion Β· Daybreak” & “A Willful Illusion”
Also crafted from acrylic, these keychain charms come in two designs.
One features this year’s A Willful Illusion neon key visual on both sides, carrying the defiance of questions cast into the void from within a private chamber. The other captures that orange-red bloom.
Small yet sturdy, these charms are like secret codes you can carry with you, unlocking the door to a room entirely your own.
The Mulan Film Festival’s dedication to discovering and championing Chinese-language filmmakers on the global stage has always been an obsession in itself: a desire to preserve, amid the clamor of our times, a little obsession that speaks directly to the heart.
As our very first collection of festival merchandise makes its debut, we hope that, in those occasional moments when life feels absurd or illusory, the warmth of A Willful Illusion will give you a sense that kindred spirits are standing right beside you.
Happy shopping, and thank you for being part of our story.